Alias Coffee Roasters large scale signage and branding update concepts.
For this project, I worked with a local coffeeshop in Troy, NY to make a design for their shop's sign while ideating new concepts for branding moving forward. The resulting logos are based on the shop's initial type logo, but add a handcrafted feel and a memorable brand color. The imagery in the logo is inspired by latte art tulips, but has been slightly abstracted to create forms indicative of care, the craft of coffee roasting, and growth.
